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LinkedIn: Building your brand and profile
How to use linkedin to promote your personal brand
On LinkedIn, you can build your own brand. Your name, your identity is a brand, just like a business, in terms of what people think of when they think of you.
It’s your professional reputation

Unlike a resume, where you have to worry about page length and formatting, you can provide substance and detail on your LinkedIn profile, including any part-time, contract, nonprofit, and consulting work in addition to traditional professional experience

Write your own summary on LinkedIn
List any groups you belong to
Descripe any courses you have completed and results
List any memberships or affilliations you have
Cite and awards you have received
Provide links to publication you have written
Give and receive endorsements and recommendations
List your professional interests
Post link you other area of your professional identity such as your websites

The best part is that you control and shape your professional identity. You decide what the content should be

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